I promised you that I would save you money and I am going to keep my word. Here is how to save money by not giving it to Twitter marketers, Twitter community organizers, and anybody with the word Twitter in their job title. Read this post carefully, it is not what it seems to be.
Twitter is quickly becoming a new avenue for marketers who are interested in spreading the word about their own or their sponsor's products and/or services. They've heard that the best thing that could happen to them is to have a lot of followers, but follow only a few Twitter users, which seems to be one of the new measures of 'authority. And, as the "Twitter consultant's" thinking goes, those with a lot of authority attract even more followers eager to read buy whatever crap they want to push. But there is a tiny problem, there is no easy way to get those huge numbers of followers. How do you do it? How do you get those oodles of followers? You hire a "Twitter consultant," buy books, courses, (i.e. spend, spend, spend...) and maybe get a few hundred followers.
Or, you take a shortcut that works just as well, if not better. I'm going to give it to you for free. Here's how you get a ton of followers on Twitter without trying.
Find someone who has a lot of followers and follow the people they are following. There is a limit of 2000 users you can follow when you only have a few followers, but that's not a problem. Follow those 2000 users (you can do it in a day) and you will soon be getting followed by hundreds of users who will reciprocate.
If you are lucky, you can squeeze out approx. 700 followers out of a well chosen group of 2000 users followed by you. But that doesn't have to end there. Wait a couple of weeks and unfollow everyone. You will be able to follow another 2000 people and maybe extract another 700 followers out of that new group. Repeat the process several times and you too can end up with thousands of followers while you are following none. To those who don't know how you've done it, your following/followers ratio will smell of really high authority.
Except, you'll have no authority at all. Your community of followers will not really be worth much. You will know nothing about your followers and they will not care much about you. Most of them will be trying to game the system and squeeze out some commissions. A lot of them will be bots. You will be reaching thousands of users, yet selling to no one. Why? Because true authority, respect, and attention has to be earned. You have to have something interesting to say, what you are pointing people to must be of interest to them. You should get out of the picture altogether and become a middle-man between your followers and something that has value to them. Only then you will be able to grow and monetize your community. And guess what? It takes time and effort. Just like anything else. There are no shortcuts, but the networks that grow organically are made of true fans. You want true fans. You really do. Just ask Mick Jagger.
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